Journal

The modern woman has never had more choice. Every day brings a new trend, a new aesthetic and a new idea of what beauty should look like. Social ...

This Ramadan, Jasmin Omar styles our Yasmine Linen Abaya in Green with a chartreuse jersey scarf, drawing out the intricate hand embroidery and delicate beadwork that frame the ...

This year, journalist and television presenter Zainab Jiwa @zeewhatidid chose our Serevina in Olive whilst attending and reporting from Cannes, bringing modest fashion to one of the world’s ...

Every Ramadan, there are certain women whose work reminds us of what’s possible. This year, one of those women was Aneila Afsar. Athlete. Mother. Community advocate. The first hijab-wearing ...

There are certain women who have helped shape the conversation around modest fashion, and Mariah Idrissi is undoubtedly one of them. Long before modest fashion became widely represented ...

A Destination for Modest Fashion on Manchester’s Curry Mile Located in the vibrant heart of Rusholme, Manchester, along the iconic and much-loved Curry Mile, the Abayas Boutique flagship ...

As the weather cools, modest fashion turns to fabrics that are warm, stylish, and timeless. Corduroy is one such fabric — soft, textured, and perfect for autumn and ...

When the heat rises, having an abaya that feels like a breath of air can make all the difference. Our cotton muslin abayas—known for their breathable weave and ...

A focused round-up of our community’s favourite abayas for Hajj, Umrah, and travel — tried and tested by real AB Girls. Honest, practical recommendations you can trust for ...

It was 1995. My parents had just returned from their honeymoon-slash-Umrah trip. They were newlyweds, newly practising. And for my mum especially, it was a new identity: she ...