Mariah Idrissi Chooses Abayas Boutique

There are certain women who have helped shape the conversation around modest fashion, and Mariah Idrissi is undoubtedly one of them.

Long before modest fashion became widely represented within the industry, Mariah helped challenge perceptions and increase visibility for Muslim women on a global stage. Through her work, she has inspired countless women to embrace modesty with confidence, authenticity and pride.

That’s why we were delighted to see her wearing our COS in Butter and sharing such kind words about the piece.

“Asalaam, thank you — it’s beautiful and such lovely quality.”

As a family business, moments like these never lose their significance. Whilst every design is ultimately created with our customers in mind, it’s always incredibly rewarding to see women we admire connecting with the work that goes on behind the scenes.

The COS in Butter has become a favourite for many of the same reasons. Crafted from premium fabric with a fluid silhouette and clean, contemporary lines, it’s a piece that feels effortless to wear whilst still making an impression. The soft butter tone feels fresh, understated and surprisingly versatile, pairing beautifully with everything from tonal neutrals to richer seasonal shades.

What we appreciate most about Mariah’s styling is how naturally she wears the piece. Elegant, uncomplicated and confident. A reminder that great style rarely comes from doing more. Often, it’s about choosing the right garment and letting it speak for itself.

For us, seeing Mariah Idrissi in Abayas Boutique was more than simply a fashion moment. It was a celebration of how far modest fashion has come and the remarkable women who continue to shape its future.

And we’re honoured that Abayas Boutique could be a small part of that story.