We don’t just follow trends; we set them

We’re a British, family-founded brand rooted in ethical luxury since 1995. For three decades, we’ve perfected timeless modesty through meticulously crafted, luxurious abayas—the designs you’ve always dreamed of but never found. Join the AB Family today and experience the effortless expression of your iconic style.

The Najaa Collection

Breezy, crease-resistant, & designed for you— your trusted companion for the summer seasons, Hajj, & Umrah.

New Arrivals

In the Spotlight

This season’s favourite — the Serevina Set, now in Olive and Peony Pink. Made for moments worth dressing up for.

Best Sellers

the Eid Collection

Make an unforgettable entrance in exclusive limited-edition pieces crafted for maximum drama and luxurious allure. From captivating modest sequin dresses to sumptuous silk cape sets and organza kimonos adorned in rich florals, every design commands attention and embodies unapologetic femininity. Perfectly suited for glamorous celebrations and elegant festive gatherings, each garment is a dazzling showstopper—ensuring your Eid look is red carpet-worthy and nothing short of extraordinary.

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The Pompom Collection

Playful. Breathable. Effortless. In a world of polyester, escape to cotton — the ultimate holiday cover-up.
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As Seen On

Join our community for daily inspiration and a closer look at our brand.

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Express Shipping

UK Next-Day Delivery & Worldwide DHL Express

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Visit Our Boutique

Experience our collections in person at our Manchester Flagship Store

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Serving You Globally

International Shipping to Over 50 Countries
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