Journal

The modern woman has never had more choice. Every day brings a new trend, a new aesthetic and a new idea of what beauty should look like. Social ...

This Ramadan, Jasmin Omar styles our Yasmine Linen Abaya in Green with a chartreuse jersey scarf, drawing out the intricate hand embroidery and delicate beadwork that frame the ...

Every Ramadan, there are certain women whose work reminds us of what’s possible. This year, one of those women was Aneila Afsar. Athlete. Mother. Community advocate. The first hijab-wearing ...

There are certain women who have helped shape the conversation around modest fashion, and Mariah Idrissi is undoubtedly one of them. Long before modest fashion became widely represented ...

A Destination for Modest Fashion on Manchester’s Curry Mile Located in the vibrant heart of Rusholme, Manchester, along the iconic and much-loved Curry Mile, the Abayas Boutique flagship ...

When the heat rises, having an abaya that feels like a breath of air can make all the difference. Our cotton muslin abayas—known for their breathable weave and ...

It was 1995. My parents had just returned from their honeymoon-slash-Umrah trip. They were newlyweds, newly practising. And for my mum especially, it was a new identity: she ...