Three Pieces We Think Deserve Your Attention
Every collection develops a personality of its own.
Some pieces become instant bestsellers. Some stop customers in their tracks the moment they see them in person. Others are the designs we find ourselves returning to long after the collection has launched, convinced their moment is still to come.
This season, three pieces have stood out for very different reasons.
Felicity: Bestselling Collection Piece
The first is Felicity.
Long before it officially launched, a single preview image was enough to spark a wave of enquiries. Emails, direct messages and WhatsApp messages began arriving almost immediately, with customers asking when it would be available and whether they could secure theirs before release.
When launch day finally arrived, the response exceeded even our expectations. Orders came through overnight, making Felicity the bestselling piece of the collection within hours. Many sizes sold through quickly, confirming what we had already begun to suspect from the reaction to the preview alone.
There are certain designs that resonate instantly, and Felicity was undoubtedly one of them.
Marianna: Luxury Abaya Loved In Person
Marianna tells a different story.
While Felicity captured attention online, Marianna has become the piece customers are most drawn to when visiting the boutique. Time and again, we have watched women make their way towards it, intrigued by its distinctive dusty mint shade and luxurious finish.
It is often the two-tone slip that draws a second look. Paired with the coordinating abaya, belt and scarf, the complete set feels thoughtfully considered from every angle.
As an investment piece, Marianna is not necessarily an impulse purchase. Yet it is remarkable how often customers admire it, try it on and ultimately decide it is simply too special to leave behind.
Some pieces photograph beautifully. Marianna does that, but it is seeing it in person that truly explains its appeal.
Angelina: Modern 3-Piece Abaya Set
Then there is Angelina.
Unlike Felicity and Marianna, Angelina remains something of an insider’s favourite within the team.
Perhaps it is the tailored silhouette. Perhaps it is the structured lapels and blazer-inspired details. Or perhaps it is the way it offers something entirely different from the flowing silhouettes traditionally associated with abayas.
Whatever the reason, it is one of the pieces we believe deserves far more attention.
Sold as a complete three-piece set with a coordinating belt and scarf, Angelina feels polished, contemporary and incredibly versatile. It is the sort of design that works just as effortlessly styled for an event as it does worn more casually throughout the year.
Not every standout piece becomes an instant bestseller. Sometimes the most memorable designs take a little longer to be discovered.
Our feeling is that Angelina may well be one of those pieces.
Three Distinct Pieces from One Collection
What connects all three is not a particular colour, fabric or silhouette. It is the fact that each offers something genuinely distinct.
- Felicity became the piece everyone wanted.
- Marianna became the piece everyone admired.
- And Angelina is the piece we believe more women should discover.
If the response to the collection so far is anything to go by, these are only the beginning of their story.
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