We don’t just follow trends; we set them

We’re a British, family-founded brand rooted in ethical luxury since 1995. For three decades, we’ve perfected timeless modesty through meticulously crafted, luxurious abayas—the designs you’ve always dreamed of but never found. Join the AB Family today and experience the effortless expression of your iconic style.

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The Ramadan Collection

Thoughtfully designed pieces to celebrate with refined style and comfort. Explore elevated everyday abayas, alongside self-printed kimono styles, striking cape dresses and sophisticated abayas perfect for special occasions and festive gatherings. Each piece blends spiritual mindfulness with sartorial charm, ensuring you’re beautifully prepared for iftars, prayers at the masjid, and cherished moments throughout Ramadan.

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the Eid Collection

Make an unforgettable entrance in exclusive limited-edition pieces crafted for maximum drama and luxurious allure. From captivating modest sequin dresses to sumptuous silk cape sets and organza kimonos adorned in rich florals, every design commands attention and embodies unapologetic femininity. Perfectly suited for glamorous celebrations and elegant festive gatherings, each garment is a dazzling showstopper—ensuring your Eid look is red carpet-worthy and nothing short of extraordinary.

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